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Photo by: Esther Lin - All Elbows.com
We're pretty excited that more and more MMA fighters are using the Shuttle MVP. Most would agree that these fighters are some of the toughest athletes in all of sports.
And with all the body slams, chokeholds, and elbow smashes to the face - it can be pretty heady stuff!
It's rough, it's tough.... in a word, it's sexy!
And we admit, we do have a tendency to focus on the sexy when it comes to marketing Shuttle. That's why we get a tad twitterpated when Larry Kaplan of Varsity Fitness guarantees a three inch increase in vertical jump in nine sessions with the MVP. A chill goes down our leg when Ursula Grobler smashes the world record for indoor rowing by a full two seconds and credits at least some of it to her training on the MVP.
That's sexy stuff!
But then Ultimate Fighting comes along and roundhouse kicks our marketing libido....
When the UFC purchased Strikeforce last week - they brought some famous Shuttle fighters into their fold. Some of the more wellknown are Jason "Mayhem" Miller and King Mo Lawal. We hadn't visited with these guys in a while, and when we tried to catch up with them, we found out that King Mo was off training in Holland. We found Mayhem, along with his business manager Ryan Parson, on the set of a movie being filmed in Boston (they had their MVP with them).
It was in an exchange of emails with Parson that we began to see how these fighters are really using their Shuttle MVP - and it wasn't exactly stimulating. While, yes, they were using it to increase their explosiveness; truth be told, both Mayhem and Mo had suffered knee injuries previously, and they really liked how the Shuttle MVP allowed them to train while protecting their vulnerable joints.
They used words like "gentle," "kind," and "soft" to describe their Shuttle.
Them ain't exactly fightin' words!
So much for the macho marketing. We had to face some facts. While Shuttle CAN do the sexy stuff - the leg strengthening, the explosive vertical jump, the world record rowing - perhaps where it truly shines is in the kinder, gentler form of performance.
Maybe that's why Michael Boyle talks so much about the Shuttle MVP's versatility, it's ability to assist three types of clients. It can help the debilitated client who can't develop explosive power in the vertical plane. It can help the humongous athlete who can't handle the eccentric loading in normal box jumping. It can help the athlete who simply doesn't like squats.
Hmmmmmm..... that's it! We can be known as "the love machine for athletes who hate squats." (Sorry, just trying to get "sexy" in there, somehow).
Oh well, I guess we're just meant to be more of the "velvet hammer" type. You know, the soft-spoken piece of machinery that quietly goes about its job getting clients back on the field, court, diamond, and into the Octagon so they can kill one another.
Call it the new Shuttle Sexy!
If you think your Shuttle's sexy, tell us about it on our Facebook page....