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A Ride of Respect
Athletico manager, Lynn Bigelow, will cycle from Ground Zero to the Pentagon in the 9/11 American Challenge.
(New Lenox Athletico owns a Shuttle MVP Pro)
Thanks Lynn!
I'll Show You Pain!
VIDEO: Understanding pain - and what to do about it - in less than five minutes. Informative and entertaining!
Winning the Mental Match
You gotta have some self-esteem to read this article....
And some humility to apply it.
Word to the Wise
Carrie Viola of City Sports tweeted that "Jump/landing fatigue increases knee #ACL injury risk. Strength, stability, muscle activation & timing are key to injury prevention." Here's how the MVP can help with that.
(City Sports has a Shuttle MVP)
To Preserve and Protect
Ray "Rock" Oliver, Director of Strength & Conditioning at University of Kentucky, believes one of the most important things you can do to prevent concussions is to strengthen the neck.
(The Kentucky Wildcats have a Shuttle MVP)
Here’s to thicker necks!
Two Physical Therapy Clinics Doing Some Savvy Marketing
Kentucky Orthopedic Rehab Team (KORT) has created the "Living Life Safe and Well" program for Kroger's Mid-South division. Since it's implementation, that division has gone from the bottom to the Top Ten in fewest injuries.
(KORT has four Shuttle 2000-1's and two Shuttle MVP's)
Smart... very smart.
Spine & Sport in Rincon, Georgia created a "Workplace Ergonomics" video for SavannahNow.com, website of the Savannah Morning News. Well done!
(Spine & Sport has two Shuttle 2000-1's)
Not sure what the "Hot 'n' Healthy" is all about, but... it's all good!
Strength & Conditioning Coach as God
Add one more thing to the list of what's expected from the S&C coach: Team Psychologist. University of Florida's Director of Strength and Conditioning, Mickey Marotti, was charged with making his players uncomfortable in order to build team chemistry.
(Florida has five Shuttle MVP's - and they have specially-made "Gator" cords: 40 lbs. of resistance instead of the normal 25)